Branding Case Study: Self-Sabotage Queen
Client: Self-Sabotage Queen, a web series about a young black woman navigating life and growing into herself.
Objective: To develop a brand identity for the web series that is both relatable and empowering for young black women.
Brand Strategy: The Self-Sabotage Queen brand is all about embracing your flaws and imperfections, and finding your own unique path to success. It's about knowing that you're not alone in your self-doubt and insecurities, and that there's nothing wrong with you for feeling the way you do.
Brand Identity: The Self-Sabotage Queen brand identity is bold, colorful, and confident. It features a variety of patterns and textures that represent the diversity of black women. The brand's logo is a crown, which symbolizes the power and resilience of black women.
Brand Voice: The Self-Sabotage Queen brand voice is friendly, relatable, and empowering. It speaks to young black women in a way that is both honest and supportive.
Brand Messaging: The Self-Sabotage Queen brand messaging focuses on themes of self-acceptance, self-love, and self- empowerment. It encourages young black women to embrace their flaws and imperfections, and to find their own unique path to success.
Metrics for Success: The success of the Self-Sabotage Queen brand will be measured by the following metrics:
-Increase in social media engagement
-Increase in website traffic
-Increase in viewership of the web series
-Increase in brand awareness among young black women
Conclusion: The Self-Sabotage Queen brand is all about empowering young black women to embrace their flaws and imperfections, and to find their own unique path to success. The brand's identity, voice, messaging, and marketing strategy are all designed to resonate with this target audience. By focusing on themes of self-acceptance, self-love, and self- empowerment, the Self-Sabotage Queen brand can become a trusted resource for young black women as they navigate life and grow into themselves.
